Haighs Chocolates Marketing Plan Brief Essay

Haigh’s Chocolate is a family owned Australia chocolatier based in Adelaide SA. They specialize in handmade and single origin chocolates from Australia and around the world. The business is the oldest family owned chocolate maker in Australia and looking to increase awareness interstate and also around the world. Therefore, you are being called in as a consultant to develop new marketing opportunities to expand the brand. You are now employed as a team of 3 – 4 (max.) marketing consultants to help design a Marketing Plan for them. However you will need to firstly understand the brand by performing a SWOT analysis and then designing the Marketing Mix (4P’s). Lastly, it is very important that you are able to foresee or predict potential problems you might have with making or launching the product. As a team, you are required to pitch your marketing plan to your class. Haigh’s Chocolate is looking for a creative, practical and fun marketing strategy! Objectives of the Marketing Plan: 1) To build awareness for Haigh’s Chocolate 2) To increase brand recognition for Haigh’s Chocolate The brief There are many occasions, celebrations and festivals in a year. Some of them are celebrated with chocolates! Your consulting firm is given the task of creating a product, or packaging its current range of products into a product especially for an occasion of your choice. For example, for Valentine’s Day you may create a bouquet of Haigh’s chocolate roses, or a World Food Day chocolate where proceeds go to a non-profit organization or to theme the chocolates with a local festival! Your team can decide on the product strategy by looking at the various marketing theories taught this semester. The challenge is to think outside the box and create a product that is feasible for the brand! Your report MUST also entail a product (chocolate) design and a poster. You can use external images, or use software (e.g. Photoshop or Illustrator) to design your product. I you should choose to, you can also bring a prototype to your class for presentation. For more information about Haigh’s Chocolate, visit http://www.haigh’schocolate.com.au/ Word count: 2500 – 3000 (+/- 10%) words Mandatory 1) Application of theory: You will need to apply marketing theories for this assignment. You can refer to your textbook to help you to write the Marketing Plan. For specific guides on writing the marketing plan please refer to Chapter 2 of your textbook. 2) Presentation: You are required to present your Marketing Plan within your tutorial class to gauge feedback from your tutor and peers. This will help you to refine your plan for the written report. 3) Template: A report template has been provided on Moodle for this assignment. You will need to follow the template and discuss your marketing plan accordingly. However, if you need to add additional information, you can put it in Appendix. Do download and use accordingly. 4) Referencing: You are expected to refer to external resources for theories, ideas or current trends. However, you will need to apply theories to your statements/claims. These will need to be justified and supported by theory. Therefore, you will NEED to have at least 5 academic references for this assignment. Textbooks are not considered an academic reference, and it is expected that you would refer to it. You will need to reference it if you use your textbook. You should use resources from databases such as ProQuest, Emerald, Science Direct, and so on. 5) Formatting: 12pt, 1.5 spacing. Appendix. Optional 1) Appendix: You may choose to include an Appendix section. However it is not mandatory. Submission You will need to submit a HARDCOPY to your tutor via your tutor’s pigeon hole. A softcopy MUST be submitted via Moodle Deadline Penalties apply for late submissions (10% per day).

Mother to Son and the Coora Flower: a Poetry Analysis

Mother to Son and The Coora Flower: A Poetry Analysis In poetry, more so than any other form of literature, understanding sound, meaning and theme are key to understanding the work itself. In the case of the poems â€Å"Mother to Son† by Langston Hughes and â€Å"The Coora Flower† by Gwendolyn Brooks these elements, when heavily focused upon, allow the reader to discover the message that these writers were attempting to convey.Thought both writers use these elements to their fullest to communicate their respective messages, the method and messages vary greatly. In the poem Mother to Son, Hughes tells the tale of a mother speaking to her son about life and the hardships that one must face to make it in the world. Hughes uses extended metaphor to establish this view. In the second line he writes â€Å"Life for me ain’t been no crystal stair†, which initiates the metaphor.He then proceeds to describe the stair of her life. With the lines, â€Å"It’s h ad tacks in it, and splinters, and boards torn up, and places with no carpet on the floor†¦Ã¢â‚¬  he support the mothers claim that like has not been a crystal stair case by using the metaphor to make a direct comparison between imperfections in the staircase and the pitfalls in life. He continues on with the line â€Å"bare† symbolizing rock bottom, nothingness, the absence of value.Then poem then begins to rise in action to signify the continued climb and the need to continue on, which is seen in the following lines; â€Å"I’se been a-climbin’ on,/ and reachin’ landin’s,/ and turnin’ corners,/ and sometimes goin’ in the dark†¦Ã¢â‚¬  the narrator states to the son once more that they still continue to climb and that life was easy for them. The language and the line structure chosen by Hughes help facilitate the message. He use very simple language but is able to invoke strong emotions from the reader.The language would p otentially lead the reader to believe that this is truly a simple woman who had to struggle everyday of her life to make it. If Hughes had used more formal language within the work I do believe the mood would have been lost. The use of â€Å"And† at the beginning of lines creates almost a stepping motion within the rhythm of the words. Lines four, five and six in conjunction with the use of â€Å"And† creates a feeling of stepping or maybe even falling down stairs. Each lines description gets progressively worse until there is nothing left, which signified having nothing left to lose.Then with lines ten, eleven and twelve the use of â€Å"And† creates the sense of climbing back up with the same speed at which you fell. Line twelve ends the climb in sound and creates a leveling off that coincides with the walk through the dark stated in the poem. This established a mood of cautiousness, feeling things are. I thought this was a perfect example of theme and sound c oming together to support meaning. I especially like the lines, â€Å"Don’t you set down on the steps. / ‘Cause you find it’s kinder hard. It shows that giving up isn’t an option; that quitting is the easy way out and that continuing to struggle on and fight is what’s really difficult. She asks no more of the son than she would ask of herself because she knows that it can be done, she was able to accomplish it herself. In Brooks’ poem The Coora Flower, she writes about escapism and reality. The poem starts off with the narrator telling the reader what she learned about and then we are snatched back into reality with the lines, â€Å"Now I am coming home. / This, at least, is Real, and what I know.The following stanzas construct the comparison between life in school which is the escape and the life outside which is reality; â€Å"It was restful, learning nothing necessary. / School is a tiny vacation. At least you can sleep†¦/ But now it’s Real Business. I am Coming Home. † And as we read on we discover that reality is harsh, cold, painful and unrelenting and that the other world is more optimistic, warm and liberated. â€Å"My mother will be screaming in an almost dirty dress. / The crack is gone. So a Man will be in the house. / I must watch myself. / I must not dare to sleep. These lines define reality within the poem. Brooks also relies heavily on nuances within the structure and language to establish the message. The stanzas that contain information about school are longer and articulate. The lines flow and are inviting. When the lines about reality are read they are short, cold and very deliberate; they give a sense of rigidity. The language is very direct and in some case demanding â€Å"I must†¦Ã¢â‚¬ . All stanzas about what’s â€Å"real† are two lines long while the ones that focus on school are four lines long. The statements toward school came off as being very cynica l to me. It was restful, learning nothing necessary†¦ At least you can sleep†, the use of â€Å"at least† in these lines and the line that follows are what created the cynicism for me. It seemed as if she didn’t respect what went on in school because it wasn’t the harshness of her everyday life. Capitalization is something that caught my attention. The word â€Å"Real† always has the first letter capitalized, which to me established a mood of seriousness within the statements that contained it. I feel this is true the second use of â€Å"Coming Home† and â€Å"Man† in line fourteen.The capitalization on these words was carefully chosen to continue facilitating the theme and meaning. There is one line in this poem that caught my attention and required me to reread repeatedly to get what she truly meant that line is â€Å"which is not free from grief†. At first I thought it was just in reference to the previous line â€Å"At least you can think of love or feeling your boy friend against you† but upon multiple readings I realized that this was in reference to the whole stanza. She’s hinting at the fact that even good things come with their element of heartache.I found that to be an interesting idea and it shows that the narrator may never be able to find peace, maybe she thrives on the hardship and anguish that comes with her life because that is all she knows. When the two works are placed side by side one would have a hard time make a connection between them. It is true that the differences between the works are great but elements exist in both; some minor, some major but all important. One could make the simple connection both individual were African- American doesn’t give them the respect they deserve.Also that connection would have to be made off historical references outside of the work because nothing in either work given you indication that they are African American. The conn ection that should be made is that the both wrote of adversity and hardship; that both used elements like structure, language, tone to convey their message but end the came out with very different view points. From a psychological perspective the reader can focus on the fact that in Hughes’ poem the adversity within it was deemed to be external to the one relationship shown.In the case of Brooks the adversity was internal to the shown relationship. In both situations the writers own their material, you get the sense that these works are true to life for both of them. But where Hughes’ work is empowering, Brooks’ work is saddening because you can’t see the light at the end of the tunnel for her narrator you just she the cold, harsh reality that is life, which was her intention. Her story was never meant to be uplifting it was meant to depress and sadden. Even in her few moments of joy, the narrator still could be happy because she knew at any moment it cou ld all end.Both writers are successful at establishing a mood and theme throughout there works. I believe if these writers had an opportunity to sit down with either they would see elements of themselves in the other. In one case the young and still hopefully individual and in the other harden and scared individual that the young may become. But in the end these are my interpretations and it up to you to make your own. That’s the wonderful part about poetry it’s different for everyone who reads it.

Operations Management Synthesis Essay

Product Design The products that will be made out of the given components are corrective lenses for eyeglasses. The product will have the following features: a. Corrects near-sightedness or far-sightedness, whichever may be the case, through varying curvatures of the lenses, for different grades b. May be rectangular or circular in overall shape c. Around 1.5 inches in length, 1 inch in width d. Clear and transparent, not dark Considering that the finished goods (lenses) are very much expensive in relation to the raw materials (marbles), it would be safe to say that much value was added to the raw materials by the process of manufacturing, as a result. Process Design and Layout Given a product with just modules and essentially made from the same base – standard glass lenses, the process could be considered as repetitive-focus. Given the raw materials of only marbles, the illustration above is the process diagram that will be used. In order to clearly explain the diagram, the process involves the following steps: a. Crush marbles b. Melt marbles c. Add chemicals to treat the glass for durability d. Check for proper consistency/ratio of chemicals to glass and impurities e. Transfer defects back to start of production cycle f. Cool the material g. Check for bubbles h. Transfer defects back to start of production cycle i. Roll out the cooling glass j. Shape or cut out into shape (either circular or rectangular) k. Check dimensions (1.5 inches by 1 inch) if correct l. Transfer defects back to start of production cycle m. Curve the lens according to specifications using a curving machine n. Check if curvature specifications are met o. Transfer defects back to start of production cycle p. Final cleaning for any impurities q. Polishing of lenses for a shiny or glossy finish r. Final checking of lenses s. Package the lenses t. Ship the finished goods u. Administer preventive maintenance before next cycle (general cleaning of machines, check for machine irregularities) The layout is done in such a way that in case of defects, the transfer back to the start of the production cycle would be easier. Furthermore, the layout allows for job expansion for the workers due to them handling more than one step in the process. Also, this layout is supposed to minimize the amount of distance from one process to another, as long as these processes follow each other. Quality Management Initially, quality checkpoints are put up right after every crucial process. Meanwhile, the concept of six sigma is also implemented in order to address and eventually minimize them. By using the DMAIC, the following is how defects would be addressed: a. Define defects (For instance, bubbles were found.) b. Measure and collect process data (Identify how many products were defective and how much of the production process was affected.) c. Analyze data (What was the cause of the defect? i.e., inconsistency of chemical-to-glass ratio) d. Improve process (What should be done to prevent it from occurring again? i.e, thoroughly checking for proper consistency/ratio of chemicals to glass and/or hiring experts/more skilled employees) e. Control new process to make sure performance is maintained Location The primary determinant of location would be costs of rent and delivery of raw materials. The factory must be closer to suppliers than customers. If we are to apply clustering, it would also be good to be close to competitors, as it would implicate a technology spill-over. To compare the advantages of the possible different locations and the advantages of each, the center of gravity method is while also determining the most convenient manner of delivering orders. Human Resources The main objective of the human resources department is to make sure that the employees are skilled in glass processing. This is in order to troubleshoot properly and detect any defects in the product itself. Since the process is repetitive-focus, the qualifications of the workers are not as high as the qualifications needed for a process-focus design but still higher than that of the product focus. Salaries would be a bit higher than the minimum wage. Furthermore, the following factors shall be observed: a. The criteria on determining which Individual should be assigned to a station must be based on their skills, talents, and strengths (i.e, hiring field experts for checking for defective products and hiring capable persons for cleaning, packaging, and preparing for shipping). b. Employee empowerment should be considered through incentive systems (i.e, offering incentives to employees based on their needs, for instance, car loan for managers while food/transportation bonuses for the laborers). c. Employee empowerment through job expansion (i.e, enriching/enlarging the scope of the jobs, for instance, 1-2 employees assigned for all checkpoints instead of having 1 per checkpoint). Supply Chain Management .The primary suppliers should easily be accessible since raw material orders will only be issued upon demand. There must be a strong relationship that would be built with primary suppliers in order to eventually avail of discounts and a higher assurance of good quality. There should always be backup suppliers in case the main supplier fails to deliver. Other suppliers would include actual glass manufacturers in case of the lack of materials from primary sources. Inventory Management In order to maximize resources and keep inventory holding costs at a minimum, we will employ the Just-In-Time method for managing inventory. Furthermore, we will order only when we need to produce; thereby not falling into the trap of availing of quantity discounts which sometimes incur more expenses in the long run. As a result, to further reduce inventory costs, finished goods could be shipped out of the plant as soon as possible. Scheduling All orders will be taken and processed in a uniform manner. Orders may be changed in specifications only until the preliminary process of producing the modular standard glass lens is concluded, meaning that once the process of curving the lenses, which is the process where the orders differ, the orders cannot be changed anymore. Regularly, orders will be processed and queued regularly, preferably every day, Maintenance Preventive maintenance is done every after cycle, which involves the standard operating procedure of cleaning the machines. When factory is not scheduled for production, a more general preventive maintenance is undertaken to ensure smooth operations during the scheduled productions by increasing the reliability of the machines.

Low and High incidence disabilites and gifts and talents Essay

Low and High incidence disabilites and gifts and talents - Essay Example This second website is also informative and gives brief information regarding behavioral and emotional disorder. This website was through Council for Exceptional Children. From this website I learned that substantial behavioral deficits or excesses are shown by those pupils with emotional and behavioral disturbances. Both terms relate to the behavioral patterns that substantially depart from others expectations. Recently, "behavioral disorders" has acquired prefer over "emotional disturbance" for labeling more exactly which further results in more determined decision making as well as fewer negative intensions. This website is also informative and can be used for professional information regarding emotional and behavioral disturbances (Behavior Disorders/Emotional Disturbances). This third website provides detail knowledge about low incident disabilities. From this website I understand that for providing free and proper education to pupils with disabilities, classification of learners in incident terms would be useful. Within this type of system, those pupils with most common disability might be more suitably helped by regional schools; however, pupils with comparatively uncommon disabilities might not find extremely qualified personnel or enough resources. As for providing good information about high incident disabilities, this website can be used for professional purpose (What are low-incidence disabilities?). Generally, at any particular period all of the disabilities that are included in Low-incidence disabilities don’t exceed 1percent in population that is school-age. Every pupil with low-incidence disabilities feel commonness: thus such pupils are hard to help in recent regional school programs. This website is informative and therefore used as for professional purpose (Watts, 2010). This last website provides knowledge about ADHD (Attention Deficit Hyperactivity Disorder) and gift and talent. This website generally explains the

The recruitment, selection and training methods of LVMH Essay - 3

The recruitment, selection and training methods of LVMH - Essay Example On the other hand, selection is a process where the managers select the best available person or applicant from the pool to work for the organization. The difference between both the processes has been outlined by Mondy and Noe (1993). According to them, recruitment is a process that aims to attract individuals from time to time that have appropriate qualification. Through recruitment, the firm tends to encourage individuals to apply for job. On the other hand, selection is a process that is used by organizations as a tool to measure the performance of an individual. This helps the organization to select the best available applicant in the talent pool that applied for the job. By measuring the potential and actual performance of employees, this process makes the most crucial contribution to the organization for the present and the future (Beardwell, Holden, and Claydon, 2003). The recruitment and selection function of the organization can be influenced with a mix of internal and external factors. Internal factors are those that can be controlled by the organization whereas, external factors are those that cannot be controlled by the organization. Each of the external and internal factors would be highlighted in the following paragraph. Recruitment policy plays an integral role in the recruitment and selection process as it specifies the objective of recruitment and can directly influence the program. Furthermore, the recruitment policy can be influenced by organizational objectives, policies of competitors and sources of recruitment (Aswathappa, 2005). The size of the firm is also an important internal factor that influences the recruitment and selection process. This factor can extensively influence the recruitment and selection process as when the organization plans to increase its operations; the organization will eventually enhance the recruitment and selection of potential employees to work for the organization so that it can

A thematic analysis of 4 interviews with lesbian prostitutes Essay

A thematic analysis of 4 interviews with lesbian prostitutes - Essay Example All of the women I spoke to were between the ages of 22 and 26; Margaret had been in the business the longest and was 26. Katie was 22, Lenore 23 and Irene was 24. I am not sure whether these were their real names or the names they go by when they go on a job. All for ladies were dressed well and no one would have noticed that they were prostitutes necessarily. They were very clean and well kept and they took their jobs seriously. All four had a clientele of men as well as women saying that it was better to have both "because you wont get paid enough just with women". Each woman had a different idea of this but essentially it was because of the money. My questions consisted of 20 questions that I asked each woman and then there were other questions for clarification (Ive listed questions at the end of this paper). As I went through the transcripts of these women I was struck by how casual and nonchalant they were about the business. I can see that because it is legal in the UK these women may not feel the constraints or the fears that some women would feel in other countries. None of them seemed to be upset with the questions I asked nor did they seem worried that someone would find out about them as we talked. I spent time getting to know each woman so she would feel comfortable talking with me. Each interview was unique and one of the women identified herself as bisexual, though she saw many more women clients than she saw men. Katie was 22 years old and started her career as a prostitute when she was eighteen. She started because she needed to pay for university and had to earn her rent. She was one of the most outspoken in the group. She saw her work as a normal job and she felt that people who understand this are better able to understand her. She had a great sense of humour about it all. Katie identifies her self as a lesbian and she is in a romantic relationship with a woman

Question's about the Otto group Assignment Example | Topics and Well Written Essays - 500 words

Question's about the Otto group - Assignment Example Because international expansion involves much strategic planning, the Otto Group has had to design a multichannel strategy that can be successful in any environment. The key to success on a global scale is to be flexible and go along with local market conditions. The Otto Group has planned this level of international expansion well by refocusing its strategic capabilities toward these areas. Although the company has been successful before with direct marketing channels, the Otto Group will need to change its focus to internet services because this is the way that modern shopping trends are going. The key is to make sure that customers buy into this e-commerce strategy and respond well to it. The firm appears to prefer takeovers and acquisitions going by its recent history in Europe. The reason for this is because these entry modes are less risky and the company can safeguard some of its investment. The markets of Central and Eastern Europe, although relatively untouched, can be risky for outsiders to enter because there is not a great deal of economic stability. It makes sense that the Otto Group would want to use an already existing brand because this saves on start-up costs. Conversely, in the United States the company seems to have learned its lesson. After a failed acquisition in 2009, the Otto Group returned the following year with a Greenfield investment. This makes sense because the American economy is relatively stable and the company can maintain greater control over business operations. The Otto Group is entering the US market again because it realizes the mistakes that it made before. Acquiring a US company does not allow the Otto Group to use its own innovations to reach the American consumer. Now that the company has "got its feet wet," the Otto Group knows what it needs to do to succeed and it is now willing to use its own resources and capabilities. With its prior attempt, the Otto